Driving Traffic via Twitter

Contrary to what many believe, Twitter isn’t only for people who want to hear about what celebrities had for lunch. Rather, it’s a micro-blogging medium that is highly viral, fosters discussion between many parties simultaneously, and is purposely restricted to short posts.

As a list builder, you can use Twitter to seek out high-quality prospects - and then drive them to your opt-in list. So how can you use Twitter for this end? It’s simple. Just follow these steps...

Step #1: Create Your Account

Start by going to www.twitter.com and setting up an account. You’ll need to create a username and a brief bio. The bio is where you’ll want to include a link to your opt-in list. Other than that, you will want to limit the amount of references you make to your business.

Step #2: Follow a Lot of People

Once you’ve setup your account, the next step is to start “following” people. The best way to do this is to search for people who are talking about stuff in your niche. From there, check out the profile and then click “follow” if you believe the person will be a good prospect.

After you’ve opted to “follow” someone, they will have the choice of following you back or not. If they don’t follow you back after a while, you may want to consider dropping them.

Step #3: Start Tweeting

As you build up your base of followers, you will want to start tweeting, too. The key to being successful here is that you must tweet things of value. If you’re in IM, you could tweet relevant news about IM or daily tips or something equivalent.

Driving Traffic via Twitter