There are two major types of
business models that entrepreneurs use to make money blogging. The first and
most common way to turn a blog into a profit making machine is to sell
advertising to different companies and brands who want to reach that blog's readers.
The second kind of money making blog is one that helps a single brand improve
its image by creating positive associations between the blog and the product in
the mind of consumers. Both kinds of blogs can make a lot of money, especially
if the creator has a keen mind for marketing.
If you are blogging with the goal
of selling advertising, there are two basic ways that you can go about recruiting
sponsors who want to put ads on your site; you can let someone else do all of
the legwork, or you can do the work yourself and keep all of the revenue. Within
the first group, many people make money blogging by selling space through
Google's AdSense program. The advantages of this program are numerous, as it
requires very little effort on the part of the blogger or webmaster to begin raking
in profits. However, most people discover that they make less money through
this method than they had hoped that their blog would earn.
Selling advertising directly to
companies who want to put banner ads or sponsored links on your blog can take quite
a bit of time, but it is often fairly lucrative. If you have a lot of contacts
in industries that are related to the topic of your blog, you may want to try
to go this route.
People who have a strong
background in sales and are experienced at pitching proposals can make quite a
bit of money by renting blog space to interested companies.
The most serious problem with
this model is that you often have to build quite a sizable readership before
you can attract advertisers, which can mean that you have to do several months
of work before you start to make money blogging.
As blogging becomes a more and
more lucrative business, a lot of established companies are considering how
they can get into the action. One way that companies are capitalizing on the
blog movement is by having blogs that provide a kind of friendly face for their
corporation. Often, a company will employ an established blogger to create a
weblog designed specifically to appeal to that company's customers and to
create positive associations with the brand in consumers' minds. More than one
writer who never even dreamed that he or she could make money blogging has been
approached by a company and offered quite a pretty penny for this kind of
gig.
Picking The Best Free Blogging Site
Choosing a free blogging site can
feel overwhelming because there are so many options. There are several large
free blog-hosting sites that dominate the blogosphere, but there are also
smaller sites. Whether you decide to join up with an established site like blogger
or whether you choose to sign on with a relatively new venture depends on what
your priorities are.
Reliability is perhaps the best
reason to opt for a large and well known free blogging site. When you choose to
have an established brand host your blog, you can feel secure that your blog will
not crash often and will not disappear in the middle of the night. A company
that has been around for a while is likely to have the resources to make sure
that its clients aren't unpleasantly surprised by any technical glitches.
However, many bloggers decide
that this isn't enough of a selling point. The bloggers who choose to go with smaller,
newer blog hosting sites do so for a variety of reasons, but perhaps the number
one advantage is a fairly abstract one. Bloggers tend to relish the fact that the
internet is a place where the underdog has a strong chance of success, and by
choosing to have a small company as a blog host, a blogger is casting his or
her vote for David against Goliath.
Picking The Best Free Blogging
Site
Choosing a free blogging site can
feel overwhelming because there are so many options. There are several large
free blog-hosting sites that dominate the blogosphere, but there are also
smaller sites. Whether you decide to join up with an established site like blogger
or whether you choose to sign on with a relatively new venture depends on what
your priorities are.
Reliability is perhaps the best
reason to opt for a large and well known free blogging site. When you choose to
have an established brand host your blog, you can feel secure that your blog will
not crash often and will not disappear in the middle of the night. A company
that has been around for a while is likely to have the resources to make sure
that its clients aren't unpleasantly surprised by any technical glitches.
However, many bloggers decide
that this isn't enough of a selling point. The bloggers who choose to go with smaller,
newer blog hosting sites do so for a variety of reasons, but perhaps the number
one advantage is a fairly abstract one. Bloggers tend to relish the fact that the
internet is a place where the underdog has a strong chance of success, and by
choosing to have a small company as a blog host, a blogger is casting his or
her vote for David against Goliath.
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