Here are some methods that
you can employ to get the most benefit from social bookmarking. Many of them
focus on how to organize your information so that your website shows up in more
and more search results:
#1. When you create a blog
post, make sure that the keyword phrase is as close to the beginning of the
post as is possible. When you bookmark the post, use the title of the post and
tag the keyword as well. This is great for search engine results. In fact,
doing this is often termed search engine ‘bait’!
#2. Stay active on the social
bookmarking website and bookmark every post. As mentioned before, social
bookmarks are bait for the search engines, and this is an opportunity that is
not to be wasted.
#3. Social bookmarking leads to
more people reading your articles, posts etc., and over time this will create
additional credibility for you. It can also lead to repeat traffic, referrals,
sales, newsletter sign ups, comments on your blogs, emails from readers etc. In
order to make the most of the social bookmarking website, you need to have all
these functions working for you.
#4. Interaction is your biggest
and most potent weapon in social bookmarking. Links back to websites rely on
being bookmarked and getting read. With advancing technology, you can add
video, audio, RSS feeds etc to get more and more interaction on your website
and eventual links back to your website.
#5. The content on your website
must be good. There is no substitute for good quality content when it comes to
generating traffic. You must ensure that you get quality links as well, because
the links that you receive on your website must be from reliable sources and
have to do be relevant to your content.
#6. Related to the point made
earlier about having good content is the fact that search engine spiders are
always crawling good websites. Increasingly, social bookmarking websites are
becoming a favorite of search engines. This is because there is a human element
to social bookmarking. People are actively involved in organizing and tagging
their favorites. This is a strong indication that the web page is extremely
relevant to the search, much more so than a simple keyword search.
#7. When using social
bookmarking you should work towards improving your search ranking. Get as many
people – ideally those with similar interests – to bookmark your web site. The
best way to encourage people to come back to your website is to provide great
content and make it easy for people to bookmark your website.
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