5 Important Rules in Website Design

When it comes to your website, supplementary attention should be paid to all minute detail to make certain it performs optimally to foster its direct. Here are seven important rules of thumb to observe to make certain your website performs skillfully.


1) Do not use splash pages

Splash pages are the first pages you aerate subsequently than you come at a website. They normally have a enormously pretty image previously words as soon as "received" or "click here to enter". In fact, they are just that -- pretty vases taking into account no valid tilt. Do not permit your visitors have a defense to click concerning the "to the front" button! Give them the value of your site taking place stomach without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements appropriately you will be wasting snappish website precise home. Instead, apportion more valueable content and weave relevant affiliate buddies into your content, and let your visitors feel that they twinge to benefit on the other hand of sentient thing pushed to obtain.

3) Have a easy and sure navigation

You have to present a easy and intensely user-manageable navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will depart your site.

4) Have a unqualified indication of where the user is

When visitors are extremely engrossed in browsing your site, you will longing to make determined they know which part of the site they are in at that moment. That way, they will be clever to browse relevant opinion or navigate to any section of the site easily. Don't confuse your visitors because confusion means "hand then than more ship"!

5) Avoid using audio vis--vis your site

If your visitor is going to stay a long period at your site, reading your content, you will sore spot to create certain they'regarding not frustrated by some audio looping more or less and on on the subject of your website. If you avow upon count audio, create sure they have some get accompanied by an opinion again it -- volume or muting controls would operate fine.

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Getting the Maximum out of Google AdSense: Strategy Classification

Google AdSense program has unchangeable an every share of substitute endeavor to websites. Besides serving content or selling products and services, websites are now being used to generate revenue through serving Google AdSense Ads. The webmasters employ various strategies in order to extract the maximum out of Google AdSense program. There is no formal classification closely for these strategies (nor can all the strategies be deferential), however, the when 3 classifications are said to be more prevalent than the others:

1.Traffic Generation: Since the revenue generation from Google AdSense Ads is based approaching the subject of the CPC (cost-per-click) and CPM (cost per thousand impressions) basis, the more traffic your have to your website the augmented are your chances of getting cordial revenue through AdSense. Most webmasters are adequately occurring to date of this fact and employ various actions to generate high traffic to their website. All such actions slip knocked out the category of Traffic Generation.

2.Converting traffic to Clicks: Clicks seem to be the best showing off of increasing AdSense revenue. Prompting the website visitors to click on the subject of the order of the AdSense Ads can make a immense difference in terms of the AdSense revenue that you earn. A satisfying copy can make the website visitors more confident more or less your website and hence proclamation them to revise on click the AdSense Ads. Besides the website copy, the website owners apply several count means for getting more clicks. These form the Converting traffic to Clicks category.

3.Attracting High Value AdSense Ads: Besides the traffic to your website, your AdSense revenue is as well as based upon the value of the AdSense Ads. So, some Ads fabricate more revenue along along in the midst of they are clicked/displayed than the others. This is flattering using the Adwords system. Some webmasters produce websites primarily for AdSense revenue generation. These webmasters pick the website topic and orient the content in such a way for that defense as to attract tall value AdSense Ads. These actions form the Attracting High Value AdSense Ads category.

Top 4 Tips for getting the best results from your AdSense Ads

The revenue that you earn from Google AdSense program is totally dependent on you and your abilities. Here are some tips that you can use to get the best results from your AdSense Ads:

1.Use channels: Channels help you in conducting a better analysis of the performance of your AdSense Ads. You can use custom channels to check what web pages are making more revenue and which ones are not doing so well. In fact, custom channels can be used for conducting analysis on multiple aspects at the same time. You can use this analysis for making amendments to your AdSense Ads or website content in order to get better results.

2. Ad customization and positioning: Shape, Size and color are the three properties of your AdSense Ads that you can easily control and customize in a way that the Ads don’t look out of place when served on your website. You can either make your Ads stand-out from the rest of the content on your webpage or you can make them blend with the overall webpage. Moreover, you can identify the hot spots on your website and position your Ads accordingly. Ad customization and Ad positioning are, in fact, the best ways to attract more clicks to your AdSense Ads.

3.Content quality:   ‘The best generally overcomes the rest’ – is a very true saying. If you host quality content on your website and provide regular updates to your visitors, you can expect more traffic to your website. This will in turn lead to more ad impressions and possibly more clicks.

4.Use AdSense Ads on all pages: If you have multiple web pages on your website, you should include AdSense Ads on all of them. Since the visitors can enter your website through a number of different pages, having AdSense Ads on all the pages will surely increase your earnings.

Online advertising and Google AdSense

Soon after the advent of internet, it was realized that the website real estate (or the space on websites) had commercial value in the advertising world. The simple reason behind this was the soaring popularity of internet and the increasing number of eyeballs received by various websites. Thus, internet advertising (or online advertising) came into being. Today, internet advertising is treated as one of the most effective and most economical means of advertising. In fact, a lot of businesses, especially small businesses, use only this (affordable) medium for advertising their products and services. As technology progressed, so did the online advertising methodologies. Graphics based banner Ads and text Ads got their due recognition and were used quite extensively for online advertising.  Even now banner advertising is one of the most popular forms of online advertising.

However, the real breakthrough in online advertising came with Google AdSense advertising program. This program helped in connecting advertisers to several website owners who were ready to offer advertising space on their websites. Through Google AdSense program, the advertisements were floated on the websites that had some relevance to the products or services offered by the advertiser. This type of advertising is also called targeted advertising since the Ads are served only to the interested audience and not just anyone or everyone. Soon, Google AdSense became a very effective form of targeted advertising. On Google AdSense program, webmasters are paid on per-click and per-thousand-Ads-displayed basis. And the advertisers can control the amount of money they wish to spend on advertising through Google Adwords program that works in conjunction with the AdSense program.

Google AdSense program has caught the fancy of a lot of advertisers and webmasters and its popularity continues to soar everyday. Until another, better advertising program comes into being; Google will continue to hold its place at the core of online advertising. 

Misuse of Google AdSense 

Google AdSense advertising system stands like a star among the other advertising system. The popularity of Google AdSense program can be judged from the fact that most websites today serve Google AdSense Ads. In fact, some of the websites are just so full of Google AdSense Ads that the rest of the content on the website is much dwarfed. These are the websites that are especially targeted at earning revenue through Google AdSense system.

Some website owners use wrong/ illegal tactics in order to increase their revenue from Google AdSense program. One example of misuse of Google AdSense program is websites that do not contain any useful information but, instead, have a lot of keyword based content that is targeted at fooling the search engines. Such websites are categorized as “AdSense Farms”. Sometimes website owners might use a large number of websites in order to create even bigger “AdSense Farms” that have completely useless content. However, this might lead to disqualification from the Google AdSense program.  Another misuse of Google AdSense program is seen in the use of free content e.g. content from Wikipedia to attract traffic to the website. Google is always on the lookout for such websites and they keep upgrading their technology in order to bypass such websites. So, never use such methods that can get you barred from Google AdSense program. And remember, it’s difficult to outsmart Google on this front.

There are sufficient tricks and legal tactics available for getting more traffic to your website and for increasing the earning potential from your website. Use those tricks and track the performance of your websites in order to increase your revenues.

Getting paid through AdSense program

Once you have setup your AdSense account and updated your website with AdSense code, you would surely be looking forward to earning some revenue from the AdSense Ads. Though revenue will start accruing to your AdSense account almost immediately, the actual payments to you are based on certain rules that Google has laid out for all website owners that have an AdSense account.

1. The first and the most important rule is that Google will make a payment to you only when your account balance is $100 or more. Also, these payments are made by Google within 30 days of the last day of calendar month during which you attain an account balance of $100 or more. If your account balance is less than $100 on the last day of the month, the balance just rolls over to the next month and this continues till you actually have at least $100 in your account. You can easily check your account balance by logging-in into your AdSense account.

2. Obviously, Google will only be able to pay you only if you provide them with the information that is required for payments. This includes the Payee information and contact details that you specified at the time of signing-up for an AdSense account. Though you can edit most of this information, country and Payee name cannot be changed at this stage (i.e. after the account has been approved by Google). If you need to get these changed, you will have to close your AdSense account and open a new one.

3. You will also need to submit your tax information using the Tax information link on the My Account tab. This information is required irrespective of your location and, in any case, Google would not process your payment without the tax information.

4. You also need to specify the mode of payment. This can be done through the ‘Payment Information’ link on the ‘My Account’ tab. Just check the options available for your location and choose the one that best suits you.

5. As soon as your AdSense account balance reaches $50, Google will mail (snail mail) a PIN number to your payment address. You will need to enter this PIN into your account before you can become eligible for payments from Google.

Viral Marketing 101 - Not Using It Could Kill Your Business!

Viral Marketing 101 - Not Using It Could Kill Your Business!

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized. 

It doesn't matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed. 

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing. 

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares. 

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it. 

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product. 

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well. 

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with. 

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games. 

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them. 

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.  

How to Win Over the Hearts of the Target Audience on Pinterest You have to Focus on The Lifestyle

Now these virtual pin boards are much like a corkboard of sorts where you are building a collection of images based on certain topics of interest. But know what you want to do and don’t go crazy about doing just any ol’ topic that you find interesting for yourself.

If you're doing a personal account, then I would say go for it…Choose whatever topic you like. However, you may want to be more calculated when it comes to your business and what you’re trying to build with your brand. The only exception to this is if your name is the brand so a personal account is one in the same.

And the best word to describe what you should focus on when creating your boards is to think…Lifestyle. You don't want to be overbearing about what you are offering. What you do want to give your visitors is the experience of what you do or what your company does. So speak more to the lifestyle of your business. The results of being a part of your company or the inner workings of what happens to the people involved with your business.

If it is just you, then great, show pictures of yourself. You can also show images of what you do inside the business. But you can also feature activities outside the business as well. Again, give Pinterest users the full experience. What does it look like to be you? What does it look like when you’re running your business? Bring people into your world visually and you’ll be on the right track.

It's a true social branding of what you're looking for when you create your boards.